Christina Schmidhofer is a San Francisco Bay Area based food, tabletop, and lifestyle photographer, director, and director of photography (DP), creating cinematic still and motion imagery for commercial brands, agencies, and numerous publications.

Her work is defined by sensory depth and a refined, natural aesthetic imagery that invites you not only to see the beauty, but to feel it. Whether capturing food, wine, products, interiors, or people, Christina approaches every frame with an intuitive understanding of light, texture, and atmosphere.

Years of experience shaping light and composition have given her a distinctive visual language — visually rich yet grounded, polished yet human. While she and her team bring deep technical expertise to every production, Christina believes the craft should remain invisible, always in service of emotion and storytelling.

Christina collaborates with leading brands including Williams Sonoma, Banana Republic, Pottery Barn, Restoration Hardware, renowned Napa Valley and Paso Robles wineries, and chef-driven restaurants throughout California, producing imagery for advertising campaigns, packaging, hospitality marketing, editorial features, and digital platforms.

Working from her natural-light studio in San Francisco or on location throughout California and beyond, she leads a trusted team of creative and technical partners, offering a seamless full-service production experience, from concept development and creative direction through motion production and post-production.

As video continues to shape modern brand storytelling, Christina provides an integrated approach to still and motion, creating food and product films, branded content, interviews, and social-forward video assets that complement and elevate her photographic work.

Explore the portfolio to experience the work firsthand.